The Golden Arches are scaling back
McDonald's is closing stores throughout the United States for the first time since 1970.
For the first time in over 40 years, McDonald’s is reducing the number of restaurants in the United States, according to The Associated Press.
There is no exact number of how many restaurants will close, but a spokeswoman at McDonald’s told the AP that there will be more closures than openings in the United States, which hasn’t happened since 1970.
Back in April, McDonald’s announced that they would be closing 700 locations around the world due to poor sales. This new round of closures will involve both franchise- and company-owned locations.
Store closures are not necessarily a bad thing, and the company is strategizing new ways to grow. A few ideas are already in the works: McDonald’s is testing kale and breakfast bowls at some locations and rebranded the Hamburglar.
Mike Donahue, former chief operating officer at McDonald’s, told the AP that when McDonald’s closed restaurants in the past, they would reopen in better locations. The company plans to open 300 new locations around the world.
How McDonald’s Adapts Around the World
McDonald’s was born in San Bernardino, California in 1940. It started as a fast food restaurant by brothers Maurice and Richard McDonald. From being a restaurant the owners turned the business into a hamburger outlet before exploring the franchise business. They started using the logo named Golden Arches in 1953. After joining the company in 1955, Ray Kroc purchased the McDonald’s chain. Its new headquarters is located in Chicago, Illinois.
In terms of revenue, McDonald’s is considered as the biggest restaurant chain in the world. As of 2017, it has 37,241 restaurants around the world. While its main menu offerings consist of hamburgers and fries, the fast food chain serves other items, including milkshakes, soft drinks, desserts, breakfast fare, products made with chicken and wraps.
Consumer tastes change and the company respond to the changes by offering healthy food. To counteract the perceived unhealthiness of their main menu offerings, McDonald’s also serves fruits, smoothies, fish items and salads.
Like other companies, McDonald’s also faced some challenging times. Still, the company was able to withstand the drawbacks, making it one of the most successful fast food franchises in the world. It’s interesting to know how McDonald’s maintains its success.
McDonald’s restaurant SEOUL, SOUTH KOREA
Would you like a side of K-pop disappointment with that new BTS Meal from McDonald’s?
Millions of fans already think the men of BTS are a snack. Now they’re a meal.
From somewhere in the cosmic nexus of K-pop and fast food, the BTS Meal is available starting today at McDonald’s restaurants across America (and 10 other countries, but not yet in the band’s native South Korea). However, its lack of the purple BTS-specific packaging found in other countries is disappointing some fans Stateside.
One Twitter user noted Wednesday that the McDonald’s effort “was very misleading not to mention that the US was not going to get the full glory.”
The meal is made of 10 Chicken McNuggets, medium fries, a medium Coke and two dipping sauces new to the U.S.: Sweet Chili and Cajun. The fast-food chain said the flavors are “new limited-time sauces picked by BTS and inspired by McDonald’s South Korea.” Exactly the kind of strict dietary regimen any Bulletproof Boy Scout needs.
K-pop sensation BTS breaks its own YouTube records and sets a new one on Spotify with ‘Butter,’ its latest hit sung in English.
The meal dropped in the U.S. and 10 other countries Wednesday and will hit 11 more Thursday, including South Korea. It will march irresistibly through 50 more countries in May and June, though it will be available stateside only until June 20.
For dessert, there’s BTS BTS (“BTS: Behind The Scenes”) content available through the burger behemoth’s app. There’s “an immersive backstage experience,” the BTS x McD Flipbook, the “final backstage 360 experience” and a virtual portrait series, one dropping each week.
Oh, and of course, there are commercials on YouTube and TikTok with the Bangtan Boys themselves.
And if that isn’t enough special sauce for you, also up for grabs is a merchandise line including “dynamite threads like hoodies, purple bathrobes, socks and sandals.” McDonald’s and BTS are launching a collaborative merchandise line Wednesday on the Weverse Shop app. Weverse is a fan-community app created by BTS’ record label.
BTS members released quotes to promote the meal, such as rapper RM’s: “It truly means so much to have a meal named after us. We are super excited to share our go-to order with everyone. I can’t still believe that we have this purple package and our name on it.” It sounds better if you imagine him rapping it.
“Dynamite” is the third track from K-pop sensation BTS to rack up more than a billion YouTube views, after the success of “Boys With Luv” and “DNA.”
Some fans were predictably enthusiastic about the promotion. On Twitter, one uploaded video of a franchise in San Francisco festooned with balloons and photos of BTS: “YOOOOO THE MCDONALDS IN SAN FRANCISCO STONESTOWN DID NOT COME TO PLAY TODAY. ”
A Minnesota radio station tweeted a photo of BTS member RM seemingly sheepish while eating a McNugget with the text, “My face when the cashier at #McDonaldsXBTS catches me coming through the drive through for the 5th today. #BTSMeal”
Many, however, have been unsatisfied with the packaging, which varies internationally. After a fan complained that a location in Marietta, Ga., didn’t have all the BTS-specific purple items, another explained, “The #BTSMeal in the U.S does not have the BTS Cup or McNuggets box since packaging is different across the globe.” Included was a screenshot of a McDonald’s “Guest Questions” answer list verifying that those items, which are available in some other countries, are not available here. Later in the thread, the user wrote, “Let me add also that just adding the sauce, does not make it a BTS meal for me. The packaging was everything.”
Another posted a photo of two of the meals, showing the only special packaging being of the sauces, saying, “I truly thought that after these 2 weeks that @McDonalds knew BTS ARMY better. They interacted with so many of us & many comments about wanting the packaging as keepsakes. It was very misleading not to mention that the US was not going to get the full glory. So sad.”
One tweeted side-by-side photos of the purple cups and McNugget boxes available in other countries and the United States meal without them, writing, “EXPECTATION VS. REALITY DO BETTER USA @McDonalds #BTSMeal #TheSaucesAreGoodThough”
The BTS Meal is the first of McDonalds’ “signature orders” (celebrity-partnered meals) to debut globally, though the other domestic collaborations (with Travis Scott and J Balvin) also included merchandise tie-ins.
The Scott meal had fans so lovin’ it upon its September 2020 release that, according to a memo McDonald’s sent to franchisees, it caused shortages in key ingredients: “We’ve created a program that’s so compelling to our customers that it’s stretching our world-class supply chain and if demand continues at these levels, more restaurants will break supply,” the memo said.
The company later confirmed the connection between the shortages and the Scott meal to USA Today.
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
Michael Ordoña covers film and television for the Los Angeles Times.
More From the Los Angeles Times
Timbaland and Swizz Beatz are facing off for a Verzuz rematch Sunday. Here’s how you can watch the legendary producers’ friendly battle.
We listen in on the first acoustical test of the new Beckmen YOLA Center in Inglewood, which promises to be revolutionary.
A Look Back At The Evolution Of McDonald's In Photos
Before McDonald's was your favorite place for a late-night snack or an afternoon McFlurry pick-me-up, it was a sit-down burger joint in San Bernardino, California. That's right: When the chain opened in 1940, it didn't even serve fast food. Find out how McDonald's took over the world (we kid, kind of. ) and enjoy these photos that show just how much the franchise has changed over the decades.
Brothers Richard and Maurice McDonald opened the first McDonald's in 1940 in San Bernardino, California. Back then, it was a sit-down restaurant, but it was rebranded as a speedy drive-in hamburger stand post-World War II.
In 1955, businessman Raymond Kroc joined the company and transformed it into the iconic fast food joint we know today&mdashand he eventually bought the brothers out for $2.7 million in 1961. Fun fact: The original McDonald's mascot was a chef hat on top of a winking hamburger face named Speedee (pictured).
Before it was a drive-thru, McDonald's was a drive-in&mdashand here's what a typical location would look like in the late '50s when burgers only cost 15 cents.
Largely inspired by Bozo the Clown, the character of Ronald McDonald first appeared in advertisements on TV in 1963. The brand ambassador's full moniker was "Ronald McDonald, the Hamburger-Happy Clown." Here, an actor gives a second grade class at Grove Park Elementary School a fire safety lesson.
In the '60s, children who donated their old toys to Toys for Tots received a certificate for a free hamburger and French fries. Approximately 20,000 children across 30 hospitals, orphanages, and other institutions in north Colorado benefitted from the effort. Be still, our hearts!
This was the third McDonald's restaurant ever built. It opened in Downey, California, in 1953, and is the oldest McDonald's still in operation. It is also now a designated national landmark.
McDonald's has a long history of charity work, including The Ronald McDonald House, which is a nonprofit organization that provides housing and other resources to families with sick children. It was founded in 1974, so not long after the charity event pictured here.
McDonald's began expanding into international markets in 1967 when it opened locations in Canada and Puerto Rico. The company's first Australian location was in the Sydney suburb of Yagoona, and was appropriately celebrated with a massive burger.
President Frederick Turner and CEO Raymond Kroc posing in celebration of the opening of McDonald's 2,500th location, which was located in a suburban shopping center in Hickory Hills, Illinois. Not sure why they're holding a broom and mop, but OK!
McDonald's expanded to Japan in 1971. Now, the country boasts around 3,000 McDonald's locations as well as an array of unique menu items including the Mega Teriyaki Burger, Cheese Tsukimi Burger, and Chicken Tatsuta.
While the location of this billboard is unknown, one thing's for certain: Anyone who passed by it definitely wanted a Big Mac afterwards.
Even New York City's social elite ate at McDonald's back in the day! Here, Andy Warhol attends a black tie dinner hosted at a McDonald's on Fifth Avenue in aid of the Muscular Dystrophy Association. His plus one? His beloved dachshund, Archie.
McDonald's cheery mascot accompanied 40 children from Sydney, Australia's Far West Home on a visit to their local Taronga Zoo. Ronald McDonald would often pop up at charity events hosted by the fast-food joint, specifically those involving children in need.
McDonald's employee Annette Scaramozza married Anthony Francis in a McDonald's restaurant in east Boston. She wanted to host the nuptials there so she could share the day with her fellow employees. If we're being honest, those flower arches are everything.
American politician Hugh Carter gets the ultimate birthday present: A Big Mac cooking lesson from a McDonald's manager. Now we know what we're asking for next year.
OK, we found an even better birthday gift. This five-year-old patient at the Royal Alexandra Hospital for Children in Sydney, Australia got a 185 pound McDonald's hamburger-shaped birthday cake.
Even McDonald's has had its fair share of conflict over the years. Members of Denver's Lovingway Inner City United Pentacostal Church protested the business when managers wouldn't allow a church member to work there wearing a dress. Danette DiCroce (pictured in the hat) was fired for not adhering to their pants-only dress code, only to be rehired soon after. Today, the typical McDonald's uniform still consists of slacks and a shirt.
FlourishAnyway from USA on August 04, 2013:
Interesting hub. Even within the United States, offerings at McDonalds vary. When I lived in Maine years ago, they offered a lobster roll sandwich. I doubt that was available in all locations.
Peter V (author) from At the Beach in Florida on June 01, 2013:
I think that might be true! The sweet tea from Mcdonalds certainly comes in a huge cup!
JWiss on June 01, 2013:
The Japanese cup sizes are the same size as the ones in Australia, where I&aposm from. I have a feeling that it&aposs not that the Japanese sizes are smaller than normal, just that the American ones are absurdly huge.
Kimberly Vaughn from Midwest on November 29, 2012:
Peter V (author) from At the Beach in Florida on November 28, 2012:
Kimberly Vaughn - Glad you found this interesting and thanks for stopping by! Ebi is Japanese for shrimp, so the Ebi Filet-0 is a shrimp patty sandwich. One of my favorites was the McPork.
Kimberly Vaughn from Midwest on November 28, 2012:
Very interesting hub! Voted up! What is an Ebi Filet-O?
Peter V (author) from At the Beach in Florida on November 21, 2012:
FSlovenec - Yes, I had some friends who would go to the Japanese McDonald&aposs regularly just to get a taste of &aposhome&apos.
Frank Slovenec from San Francisco, CA on November 20, 2012:
Yes I find they each taste quit similar, it is good especially in Japan to have a taste of Americana .
Peter V (author) from At the Beach in Florida on November 20, 2012:
FSlovenec - That&aposs quite impressive you have traveled so extensively! And what a fun ritual to try the Big Mac in different places. Are there significant differences in taste depending on the country? I found the Japanese burgers to be similar, but they actually looked almost like the advertisement burgers. Thanks for stopping by!
Peter V (author) from At the Beach in Florida on November 20, 2012:
lanablackmoor - I am also impressed by McDonald&aposs coffee! Much cheaper than Starbucks that&aposs for sure!
It was certainly eye opening the first time I tried ordering food in a Japanese McDonald&aposs! Thanks for your comment!
Frank Slovenec from San Francisco, CA on November 20, 2012:
Well done, I have been in McDonalds all over the world. I love to go in and taste the food a Big Mac and a Quarter Pounder with Cheese. The taste from Moscow to Shanghai and back through western Europe are all fun. my wife makes fun of my little ritual we have a laugh and move on to a very good meal at a native restaurant. I only taste in each city..thank you
lanablackmoor from New England on November 20, 2012:
I&aposm absolutely addicted to coffee from McDonald&aposs! I think you&aposre right, more people are going to start going there to enjoy coffee, especially since they have WIFI now.
This was a fascinating read. I had no idea there&aposd be such big differences between McDonald&aposs in different companies, considering how uniform franchises tend to be. How cool to be able to say you&aposve visited McDonald&aposs in Japan! Thanks for sharing your experience. :) Voted up.
Peter V (author) from At the Beach in Florida on November 20, 2012:
ChrisMcDade8 - That is neat you have been able to experience this for yourself! It is a little eye opening when one realizes just how many subtle differences there are all around the world. Thanks for reading and commenting!
Christine McDade from Southwest Florida on November 19, 2012:
I enjoyed your hub as I experienced a similar situation years ago when I spent a summer in France. While they had McDonalds, there were several differences, sometimes just subtle ones, but clearly an adaptation to the culture there.
Peter V (author) from At the Beach in Florida on November 05, 2012:
Thanks for your comment Connie and I am glad you found this useful!
Connie on November 04, 2012:
Thanks for posting this! I love to be educated. And yes we Americans really need to re-think about our portions in food.
Peter V (author) from At the Beach in Florida on October 01, 2012:
idigwebsites - Yes, it is a lot of fun to see what McDonald&aposs has donein other countries, and how the culture has influenced the McDonald&aposs menu. Thanks for your comment!
idigwebsites from United States on October 01, 2012:
McDonald&aposs in the Philippines, they have rice in Germany (or so I thought) they serve root beer. Now teriyaki burger in Japan! I think these look yummy and more healthful. It&aposs interesting to see McDonald&aposs in different countries so as you can see the reflection of their culture through food. Wonderful hub. :)
Peter V (author) from At the Beach in Florida on September 29, 2012:
Glenn Stok - Yes, I totally agree that McDonald&aposs would benefit by taking some lessons from McDonald&aposs in Japan. Thanks for visiting and commenting!
Glenn Stok from Long Island, NY on September 29, 2012:
I was always wondering how fast food companies such as McDonald&aposs succeed in other countries. I found your hub very interesting and very informative. You did a great job at comparing the difference between McDonald&aposs in America and in Japan. I really think that the American McDonald&aposs should take after the lessons they learned in Japan, to some degree anyway. It would be healthier for Americans.
Peter V (author) from At the Beach in Florida on September 28, 2012:
howlermunkey - When I first moved to Japan, I thought it was the strangest thing to see McDonald&aposs there. But they turned out to be pretty cool. Thanks for your comment and share!
Jeff Boettner from Tampa, FL on September 27, 2012:
Ebi Filet-O and Teriyaki McBurger sounding Really good right now. Fascinating. Great facts too. Had no Idea McDonald&aposs had been so aggressive in Japan. I&aposm not surprised I guess, just fascinated. Very cool read, up and sharing.
Peter V (author) from At the Beach in Florida on September 21, 2012:
Letitialicious - A BBQ Burger sounds good! Now why don&apost American McDonald&aposs pick up some of these ideas? Thanks for reading and linking!
Letitialicious from Paris via San Diego on September 21, 2012:
Wow, this is really interesting! I love the notion of Teriyaki burger. In France, where I live, McDonalds is doing a special BBQ burger. I&aposm going to link to it right away from a hub on my other subdomain, LetitiaFT.
Peter V (author) from At the Beach in Florida on August 02, 2012:
GoForTheJuggler - that&aposs cool! It is a great place to visit! Thanks for your comment!
Joshua Patrick from Texas on August 02, 2012:
Interesting read. I&aposve been a fan of Nippon culture for years, and I&aposve always wanted to visit. Voted up!
Peter V (author) from At the Beach in Florida on June 12, 2012:
Thanks Marsei for reading! That&aposs a funny story about going to Burger King in Geneva. I have had similar types of experiences while living in Japan. And that is very cool your sister was in Japan for a few months! Thanks for the comment!
Sue Pratt from New Orleans on June 12, 2012:
I enjoyed this. Always like reading about other contries and how they&aposre different. My sister taught ESL in Japan for six months as part of her job at Lackland in San Antonio and loved it. My experience with fast food has varied in other countries, but I think the biggest difference was last year in Geneva. We decided to go to Burger King for a "cheap" meal. The building was huge, two stories and outdoor dining was provided. Very pleasant but nothing at all "cheap" about it. Of course, nothing is cheap in Geneva.
I enjoyed this and I hope to learn to spear a fish or two on day! Voted up.
Peter V (author) from At the Beach in Florida on June 09, 2012:
RTailoni - Ha, McDonks is a great nickname for McDonald&aposs! A McDonald&aposs near where I lived in Japan was changed to look like the stylish one in the picture, and it was very eyecatching. I wonder if this would work in America?
RTalloni on June 09, 2012:
Interesting to learn about the differences between USA and Japan&aposs McDonks. (Our daughter called them that when she was tiny.) Staying current while accommodating each culture in every country they are in does keep them ahead of the game! Like the stylish store front very much.
Peter V (author) from At the Beach in Florida on June 07, 2012:
Angela Brummer from Lincoln, Nebraska on June 07, 2012:
Peter V (author) from At the Beach in Florida on May 30, 2012:
Rob - When I first ordered a meal at a Japanese McDonald&aposs, I was more than a little surprised! Thanks for stopping by!
Rob Schwarz on May 30, 2012:
Very cool information. I&aposve always known that McDonalds changes their menus to better accommodate different cultures, but that&aposs really interesting about the differences in portion sizes. Awesome hub.
Peter V (author) from At the Beach in Florida on May 22, 2012:
jpcmc - yep, totally agree. Times are changing and companies must stay current if they want to continue to survive. Thanks for the comment!
JP Carlos from Quezon CIty, Phlippines on May 22, 2012:
The fast food industry really needs to think quickly. With new competition sprouting everywhere, they have to be creative. International companies like McDonalds need to address specific market niches thus they create products designed for their market. This is where it becomes really creative!
More interesting topics
Dossier on the topic
McDonald’s to Scale Back United States Restaurants - Recipes
While McDonald's regularly shakes up its menu to try to bring in more business (in 2018 the company replaced its beloved Dollar Menu and revealed a new breakfast menu), there are certain things that customers have grown to love. And when the company messes with those beloved items, customers get very unhappy very quickly.
Yesterday, it was reported that McDonald's is about to make a surprising change to its menu that is going to make a lot of customers very unhappy.
Beginning on April 30, McDonald's is going to remove a variety of items from its popular late-night menu, which runs from midnight to 5:00 AM. These items include:
- Signature Crafted Recipes
- Artisan Grilled Chicken Sandwiches
- Buttermilk Crispy Chicken Sandwiches
- Buttermilk Crispy Tenders
- Premium Salads
- Bagel Sandwiches (regional)
- Snack Wraps (regional)
The McDonald's menu has grown extremely large and complex, with a variety of different kinds of burgers, salads, chicken sandwiches, fish sandwiches, fries, shakes, desserts, and more -- topped off with All Day Breakfast. Paring down the late-night menu will lower costs, increase efficiency, and (hopefully) speed orders.
Will your favorites still be available at night? https://t.co/x1N2xfPr7P-- Food & Wine (@foodandwine) April 6, 2019
In a statement to Business Insider, a McDonald's representative said,
We always want our customers' experiences to be simple, smooth, and delicious -- any time of day. That means, day and night, we're always looking for ways to serve them even better. Starting April 30 (at participating McDonald's restaurants nationwide), we'll be simplifying what's served after midnight so customers can get the most popular favorites as fast as possible.
So, the next time you stop by your local McDonald's looking for something to eat after midnight, don't be surprised if your personal favorite item has been pulled from the menu. The good news is that there will still be plenty of other things to choose from -- like a Big Mac, Chicken McNuggets, or an Egg McMuffin.
McDonald&rsquos Spicy Chicken McNuggets Are Back!
But you can only get your hands on them for a limited time.
How&rsquos your January going? I&rsquom guessing it&rsquos been a bit of a bummer so far seeing there&rsquos a good chance you spent all of New Year&rsquos Day hungover, and now you&rsquore back at work.
Well, chin up son, because McDonald&rsquos has announced that it&rsquos bringing back its Spicy Chicken McNuggets as of today (2 January)!
These tasty chunks of chicken in a crispy coating with extra spices and a tabasco dip first got our attention in August when they were released for a short amount of time to make sure our summer was even more scorchio than usual. But, according to McDonald&rsquos, a decision was made to bring them back after social media was positively buzzing with posts about people missing them.
Can McDonalds please bring back the spicy nuggets. 😢&mdash Mr Wellington (@Bukom_Boy) October 3, 2019
But before you get too excited, the Spicy Chicken McNuggets are only back for a month, so get your fill in January before they head off again. Prices are as follows:
6 Spicy McNuggets - £3.19
9 Spicy McNuggets - £3.49
20 Spicy McNuggets Sharebox - £4.99
Spicy chicken not your thing? Maybe you&rsquod prefer to hear something more vegan-based.
Ronald McDonald and his pals have launched the first McDonald&rsquos vegan meal, featuring tasty Veggie Dippers.
They&rsquore made from red pepper, rice, sundried tomato pesto and split peas, and are surrounded by light and crispy breadcrumbs. They&rsquove been accredited by The Vegan Society and everything!
Customers will be able to order the dippers a part of a meal with Vegan Society approved fries and a soft drink. This meal will set you back £4.99. They&rsquoll also be available as part of a Happy Meal following the success of the first vegetarian Happy Meal earlier this year. A Veggie Dippers Happy Meal (which includes the dippers, a vegan side of your choice &ndash either vegetable bag, fruit bag or fries &ndash and water or a Fruit Shoot) will cost £2.99. Or if you&rsquore just in the market for a cheeky snack, the dippers on their own cost £3.29.
Like this article? Sign up to our newsletter to get more articles like this delivered straight to your inbox.
© 2021 Advance Local Media LLC. All rights reserved (About Us).
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Advance Local.
Community Rules apply to all content you upload or otherwise submit to this site.
Courtesy of McDonald's
McDonald's was at it again in the 2000s, out-earning its closest competitor, Subway, by billions of dollars. This increased popularity was due not only to the chain's global reach, but to the new products it rolled out in the 2000s, including its Premium chicken sandwiches, Snack Wraps, and the introduction of the McDouble on the Dollar Menu.